Optimizing Campaigns for Maximum ROI with Panels

[srithan.kayson@fullangle.org]

A Word Ladder—also known as doublets—is a word puzzle where players transform one word into another by changing a single letter at a time. Each intermediate step must result in a real word, and no word can be repeated. It sounds easy, right? Try turning “FARMS” into “CROPS” without getting stuck—and you’ll see how deep the rabbit hole goes.