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Step 3: Create a Popup, Opt-in Bar and Call-to-Action
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How to Build an Email List from Scratch (A 5 Step Walkthrough)
Here are a few examples from leading businesses:

Ebook Example from Salesforce
Ebook Example from Wordstream
Course Example from Consultant WIlco de Kreij
Multiple Ebook Example from Smart Insights

[Image: Belgium-Email-List-300x131.png]

Okay. We’ve created our list-building incentive and housed it Belgium Email List behind our email gate on a campaign page. Now we need to drive some traffic to it.

The next two steps are all about getting people to view your email-gate and be convinced of the value of what you’re offering.

This step is devoted to driving traffic from within your website to your email-gate.

There’s three primary components you can add to your site to direct traffic:

An opt-in bar: Showing at the top of any or all of your website pages, notifying people of your new incentive (giveaway or content).
A popup: Overlaying any or all of your website pages based on a triggered action (like people leaving, scrolling, time-on-page, or when they clicked something).
A Call-to-Action: Placed within a page of your website, a call-to-action is an image and button which can be tracked in the same way as a landing page, opt-in bar or popup.
An opt-in bar example:

How to Build an Email List from Scratch (A 5 Step Walkthrough)
A popup example:

How to Build an Email List from Scratch (A 5 Step Walkthrough)
A CTA example:

How to Build an Email List from Scratch (A 5 Step Walkthrough)
Step 4: Drive Traffic to your Campaign Page
Drive traffic to your email list-building page with ads:

When driving people to an email-gated campaign page, Facebook is your only option. Google Adwords simply isn’t viable as there’s not enough search volume for the email-gated incentive you’ve created.
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Step 3: Create a Popup, Opt-in Bar and Call-to-Action - by shakibkhan69874 - 07-13-2023, 07:18 AM

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