12-13-2022, 04:47 AM
To stand out from the competition and encourage sales. Online stores often resort to different promotional marketing strategies . Among the main ones is the progressive discount. By encouraging the consumer to take a larger quantity of products to obtain better prices, this promotion also helps to increase the average ticket of the business. With this, progressive discounts are a great way to differentiate your e-commerce in periods of high seasonality. On the other hand, care must be taken to apply this promotional action without incurring financial losses. In the following topics, you will understand how the progressive discount works and how to offer this condition in your online store. Let's start? What is the progressive discount and how does it work.
The progressive discount is a promotional strategy in which the more the customer buys, the greater the discount applied to the total order value. In other words, the amount of the discount varies according to the number of products purchased. The objective is to encourage the consumer to take more products in a single order, in order to Phone Number List increase the average value of purchases made in e-commerce — an indicator known as the average ticket . It is possible to apply the progressive discount in two ways: for the purchase of several units of the same product or for different goods. Purchase of the same product In this progressive discount model, the customer receives a promotional value according to the number of units of the same product that he buys. This strategy is often used to sell recurring products , such as personal hygiene items.
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Imagine a cosmetics e-commerce that sells a unit of handmade soap for R$ 6.00. He could offer the following promotion for the purchase of the product: from 5 soaps. Purchase of different products In this format, the promotion is valid for the purchase of a variety of products in the store it can be a specific selection, a specific category or the entire site, for example. An example would be a clothing e-commerce that decides to apply the promotion as follows: 5% discount for purchasing 2 pieces; 10% discount for the purchase of 4 pieces; 15% discount for the purchase of 6 pieces or more. What are the advantages of progressive discount? Now that you know how progressive discounts work, understand more deeply the advantages of offering this promotion in your business.
The progressive discount is a promotional strategy in which the more the customer buys, the greater the discount applied to the total order value. In other words, the amount of the discount varies according to the number of products purchased. The objective is to encourage the consumer to take more products in a single order, in order to Phone Number List increase the average value of purchases made in e-commerce — an indicator known as the average ticket . It is possible to apply the progressive discount in two ways: for the purchase of several units of the same product or for different goods. Purchase of the same product In this progressive discount model, the customer receives a promotional value according to the number of units of the same product that he buys. This strategy is often used to sell recurring products , such as personal hygiene items.
Imagine a cosmetics e-commerce that sells a unit of handmade soap for R$ 6.00. He could offer the following promotion for the purchase of the product: from 5 soaps. Purchase of different products In this format, the promotion is valid for the purchase of a variety of products in the store it can be a specific selection, a specific category or the entire site, for example. An example would be a clothing e-commerce that decides to apply the promotion as follows: 5% discount for purchasing 2 pieces; 10% discount for the purchase of 4 pieces; 15% discount for the purchase of 6 pieces or more. What are the advantages of progressive discount? Now that you know how progressive discounts work, understand more deeply the advantages of offering this promotion in your business.