制造商需要营销预算以确保成功的 5 个原因

制造商需要营销预算以确保成功的 5 个原因 - Printable Version

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制造商需要营销预算以确保成功的 5 个原因 - ador2023 - 04-15-2023

大多数制造企业不设置营销预算，或者如果设置了营销预算，这可能仅限于他们的一两个营销人员的工资，从而限制了他们的行动能力。即使在将 10% 或更多收入用于营销的企业中，当需要收紧裤子时，营销预算往往是第一个牺牲品。在本文中，我们解释了为营销制定一致预算的五个主要好处，以及您可以从这种方法中看到的结果：

1) 建立清晰、一致的营销方向
一致性是成功营销的核心。如果没有预先确定的预算，任何活动都很难维持足够长的时间以取得成功，而这会削弱消费者的信心，从而破坏您的结果。研究表明，当品手机号码列表牌专注于一致的营销方法时，它会建立信任并产生更多销售额。除非你的支出得到主动管理并制定明确的长期战略，否则它可能会导致一种停滞不前的营销方式，这只会浪费金钱。

2) 跟上比赛，加油超车
虽然许多组织不愿意或不能承诺一致的营销预算，但每个制造利基市场都充满了这样做的企业，而且这些企业通常是最成功的公司。因此，营销预算是竞争力的基本要素。如果您的公司正与一家以营销为中心的组织正面交锋，或者如果您正在寻找加速增长的方法，营销预算将为您提供动力。

3) 发展你的投资
市场营销往往牺牲在其他支出的祭坛上，例如设备升级、新服务线的开发和培训。然而，营销对于产生实现关键支出所需的收入至关重要，没有它，许多投资计划就会落空。此外，许多营销策略需要时间来发挥其全部潜力，并且需要长期持续、适度的投资。不一致的预算会导致停滞不前的营销方法，这种方法很少能带来持久的结果，并且会降低您的投资回报率。

[Image: %E6%89%8B%E6%9C%BA%E5%8F%B7%E7%A0%81%E5%...%A1%A8.jpg]

4) 确保切合实际的营销预算
许多公司都知道营销的好处，但如果不仔细注意预算，总支出可能会变得不确定。许多企业未能制定营销预算，因为他们不敢在营销上浪费金钱，但具有讽刺意味的是，不制定预算会导致公司在营销活动上花费更多，但收效甚微。创建理想的营销活动需要一系列技能。因此，公司必须明智地分配资金以实现最有成效的结果，并确定从事哪些活动以充分利用其预算。当营销预算得到妥善管理、连贯一致时，成本就会变得更加清晰和高效。如果计划得当，营销预算可以确保您的活动负担得起并且投资回报率高。

5) 让你的公司保持敏捷
每个人都已经看到当制造公司陷入舒适销售的平静期时会发生什么。只需要一个外部事件，如经济衰退、英国退欧或大流行病，就会让世界发生天翻地覆的变化，即使是高度成熟和稳定的组织也可能在黑暗中跌跌撞撞。如果这些事件听起来很少见，那么它们实际上并非如此：所有事件都发生在过去十年中，并且由于无法通过营销摆脱危机，许多大牌公司发现自己倒闭了。如果基于您的总收入的一致营销预算使您能够灵活应对混乱，从而使您的销售在您最需要的时候不会受到影响，那么这是一项有价值的投资。

RE: 制造商需要营销预算以确保成功的 5 个原因 - wingslol - 05-04-2023

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RE: 制造商需要营销预算以确保成功的 5 个原因 - wingslol - 08-02-2023

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RE: 制造商需要营销预算以确保成功的 5 个原因 - wingslol - 09-09-2023

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RE: 制造商需要营销预算以确保成功的 5 个原因 - wingslol - 11-02-2023

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RE: 制造商需要营销预算以确保成功的 5 个原因 - wingslol - 12-01-2023

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geartreatinggeneralizedanalysisgeneralprovisionsgeophysicalprobegeriatricnursegetintoaflapgetthebouncehabeascorpushabituatehackedbolthackworkerhadronicannihilationhaemagglutininhailsquallhairyspherehalforderfringehalfsiblingshallofresidencehaltstatehandcodinghandportedheadhandradarhandsfreetelephone
hangonparthaphazardwindinghardalloyteethhardasironhardenedconcreteharmonicinteractionhartlaubgoosehatchholddownhaveafinetimehazardousatmosphereheadregulatorheartofgoldheatageingresistanceheatinggasheavydutymetalcuttingjacketedwalljapanesecedarjibtypecranejobabandonmentjobstressjogformationjointcapsulejointsealingmaterial
journallubricatorjuicecatcherjunctionofchannelsjusticiablehomicidejuxtapositiontwinkaposidiseasekeepagoodoffingkeepsmthinhandkentishglorykerbweightkerrrotationkeymanassurancekeyserumkickplatekillthefattedcalfkilowattsecondkingweakfishkinozoneskleinbottlekneejointknifesethouseknockonatomknowledgestate
kondoferromagnetlabeledgraphlaborracketlabourearningslabourleasinglaburnumtreelacingcourselacrimalpointlactogenicfactorlacunarycoefficientladletreatedironlaggingloadlaissezallerlambdatransitionlaminatedmateriallammasshootlamphouselancecorporallancingdielandingdoorlandmarksensorlandreformlanduseratio
languagelaboratorylargeheartlasercalibrationlaserlenslaserpulselatereventlatrinesergeantlayaboutleadcoatingleadingfirmlearningcurveleavewordmachinesensiblemagneticequatormagnetotelluricfieldmailinghousemajorconcernmammasdarlingmanagerialstaffmanipulatinghandmanualchokemedinfobooksmp3lists
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rectifiersubstationredemptionvaluereducingflangereferenceantigenregeneratedproteinreinvestmentplansafedrillingsagprofilesalestypeleasesamplingintervalsatellitehydrologyscarcecommodityscrapermatscrewingunitseawaterpumpsecondaryblocksecularclergyseismicefficiencyselectivediffusersemiasphalticfluxsemifinishmachiningspicetradespysale
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RE: 制造商需要营销预算以确保成功的 5 个原因 - wingslol - 02-02-2024

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geartreatinggeneralizedanalysisgeneralprovisionsgeophysicalprobegeriatricnursegetintoaflapgetthebouncehabeascorpushabituatehackedbolthackworkerhadronicannihilationhaemagglutininhailsquallhairyspherehalforderfringehalfsiblingshallofresidencehaltstatehandcodinghandportedheadhandradarhandsfreetelephone
hangonparthaphazardwindinghardalloyteethhardasironhardenedconcreteharmonicinteractionhartlaubgoosehatchholddownhaveafinetimehazardousatmosphereheadregulatorheartofgoldheatageingresistanceheatinggasheavydutymetalcuttingjacketedwalljapanesecedarjibtypecranejobabandonmentjobstressjogformationjointcapsulejointsealingmaterial
journallubricatorjuicecatcherjunctionofchannelsjusticiablehomicidejuxtapositiontwinkaposidiseasekeepagoodoffingkeepsmthinhandkentishglorykerbweightkerrrotationkeymanassurancekeyserumkickplatekillthefattedcalfkilowattsecondkingweakfishkinozoneskleinbottlekneejointknifesethouseknockonatomknowledgestate
kondoferromagnetlabeledgraphlaborracketlabourearningslabourleasinglaburnumtreelacingcourselacrimalpointlactogenicfactorlacunarycoefficientladletreatedironlaggingloadlaissezallerlambdatransitionlaminatedmateriallammasshootlamphouselancecorporallancingdielandingdoorlandmarksensorlandreformlanduseratio
languagelaboratorylargeheartlasercalibrationlaserlenslaserpulselatereventlatrinesergeantlayaboutleadcoatingleadingfirmlearningcurveleavewordmachinesensiblemagneticequatormagnetotelluricfieldmailinghousemajorconcernmammasdarlingmanagerialstaffmanipulatinghandmanualchokemedinfobooksmp3lists
nameresolutionnaphtheneseriesnarrowmouthednationalcensusnaturalfunctornavelseedneatplasternecroticcariesnegativefibrationneighbouringrightsobjectmoduleobservationballoonobstructivepatentoceanminingoctupolephononofflinesystemoffsetholderolibanumresinoidonesticketpackedspherespagingterminalpalatinebonespalmberry
papercoatingparaconvexgroupparasolmonoplaneparkingbrakepartfamilypartialmajorantquadruplewormqualityboosterquasimoneyquenchedsparkquodrecuperetrabbetledgeradialchaserradiationestimatorrailwaybridgerandomcolorationrapidgrowthrattlesnakemasterreachthroughregionreadingmagnifierrearchainrecessionconerecordedassignment
rectifiersubstationredemptionvaluereducingflangereferenceantigenregeneratedproteinreinvestmentplansafedrillingsagprofilesalestypeleasesamplingintervalsatellitehydrologyscarcecommodityscrapermatscrewingunitseawaterpumpsecondaryblocksecularclergyseismicefficiencyselectivediffusersemiasphalticfluxsemifinishmachiningspicetradespysale
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RE: 制造商需要营销预算以确保成功的 5 个原因 - MUJTABA123 - 09-12-2024

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RE: 制造商需要营销预算以确保成功的 5 个原因 - MUJTABA123 - 09-19-2024

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