The Big Deal Hidden in Email Marketing by Jonatas Abbott

The Big Deal Hidden in Email Marketing by Jonatas Abbott - Printable Version

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The Big Deal Hidden in Email Marketing by Jonatas Abbott - jeonkok - 09-08-2022

A simple and banal reading report can hide great business opportunities. Yes, I am referring to one of the oldest and most common features of digital marketing automation platforms or even email marketing. I explain by telling a story that I lived personally. I led the commercial area in the day to day of a company and analyzed the newsletter read and click reports. One day, something caught my attention: a friend who was president of a technology company who had read our news 30 times. Well, first it is necessary to explain that the reading is counted by a transparent image, so each time the email is opened, a reading is counted. This doesn't necessarily mean that he read it 30 times, but rather that he opened it 30 times.

He forwarded the email several times indicating great interest in the company and/or products. Immediately, I turned to the commercial team and identified who was dealing with my friend's company. At that moment, I asked him to get in touch with him to try to close a deal. It was an insight rather than Argentina Phone Number logical reasoning. And he closed! But I needed to be sure, I needed to know. I called my friend and reported the whole situation. He confessed he had forwarded our news to some employees with the question: why haven't they closed with this company yet? Such a lesson I always tell in meetings with clients. It is the perfect example of the union between the marketing or communication area and the commercial area. Hence the extreme relevance of reading the reading and click reports. Click-through shows even hotter leads than read-through.

It is possible to understand if the communication has engaged users to the point that they seek more information on the indicated links. It is a click map, which indicates which points of your email piece (with links) received hits, in a sort of ranking. With this analysis, you can know which calls to action had the most or least results, as well as having an idea of how to further optimize the content of the next emails. Fact is: the actions that can be customized to receive the answers that the digital universe has to offer don't stop there! Do you realize the wealth of detail that a simple and banal read or click report can offer? Or, for the most attentive eyes, the potential customers camouflaged in the data that the platforms experts in the subject give us? If you still don't know why your emails are not seen much.

RE: The Big Deal Hidden in Email Marketing by Jonatas Abbott - Jamesato - 12-18-2022

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RE: The Big Deal Hidden in Email Marketing by Jonatas Abbott - wingslol - 02-01-2023

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RE: The Big Deal Hidden in Email Marketing by Jonatas Abbott - wingslol - 05-04-2023

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RE: The Big Deal Hidden in Email Marketing by Jonatas Abbott - wingslol - 07-04-2023

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RE: The Big Deal Hidden in Email Marketing by Jonatas Abbott - wingslol - 08-02-2023

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RE: The Big Deal Hidden in Email Marketing by Jonatas Abbott - wingslol - 09-09-2023

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RE: The Big Deal Hidden in Email Marketing by Jonatas Abbott - wingslol - 10-02-2023

Econ

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